Position Title: Marketing Officer
2026-04-04        Herat       Full Time        6
Job Location: Herat
Nationality: Afghan
Category: Marketing
Employment Type: Full Time
Salary: Based on WASSA salary's Scale
Vacancy Number: W-HRT-428
No. Of Jobs: 1
City: Herat
Organization: Women's Activities & Social Services Association (WASSA)
Years of Experience: • Minimum 3–5 years of relevant experience in marketing, business development, or market systems.
Contract Duration: Project-based
Gender: Male
Education: • Bachelor’s degree in Marketing, Business Administration, Economics, or related field (Master’s preferred).
Close date: 2026-04-04

About Women's Activities & Social Services Association (WASSA):

Women Activities & Social Service Association (WASSA) was established in 2002 in Afghanistan as a non-governmental organization, committed to seeking ways for women's empowerment in Afghanistan. WASSA aims to promote women's equal participation in socio-economic sectors of the country. WASSA works directly with communities to bring change in the social attitude of the community regarding women.

An envision “Equal participation of women & men in all sectors of the country.

  • Equal Opportunities: WASSA is dedicated to offering equal employment opportunities to all employees and qualified candidates, regardless of race, color, religion, gender, ethnicity, age, or disability.
  • Safeguarding and Conduct: WASSA will contact previous employers to inquire about any history of sexual exploitation, abuse, or harassment during the candidate's employment, including incidents under investigation at the time the candidate left. Job offers are conditional on satisfactory reference checks. By applying, candidates confirm they understand and accept these procedures.
  • Final Selection: The selected candidate must pass a background check and reference check. They will also be required to sign WASSA's Code of Conduct, PSEA (Prevention of Sexual Exploitation and Abuse), Safeguarding, and other relevant policies before receiving a final job offer/contract 
Job Descriptions:

1. Background

 The Marketing Officer will support livelihood interventions including carpet weaving centers, sericulture initiatives, MSME development, and MADE51-related activities. The role focuses on strengthening market linkages, increasing product visibility, and ensuring sustainability of beneficiary businesses through effective marketing strategies and planning.

2. Purpose of the Position

The Marketing Officer is responsible for conducting market assessments, developing business and marketing plans, promoting products, supporting branding initiatives, and facilitating access to local and international markets for project-supported enterprises.

3. Key Responsibilities

A. Market Assessment & Research

  • Conduct comprehensive market studies and value chain analyses for carpets, silk (sericulture), and MSME products.
  • Identify market demand, trends, competitors, and pricing strategies.
  • Map potential buyers, wholesalers, exporters, and online platforms.
  • Analyze barriers to market access, especially for women-led businesses.

B. Business Plan Development

  • Support beneficiaries and project teams in developing feasible business plans.
  • Provide inputs on:
    • Costing and pricing strategies
    • Profitability analysis
    • Market positioning
  • Ensure alignment of business plans with local and international market demands.

C. Marketing Plan Development

  • Develop comprehensive marketing strategies for each livelihood component.
  • Design product-specific marketing plans (carpets, silk, handicrafts, MSME products).
  • Identify appropriate sales channels (local markets, exhibitions, export markets, online platforms).

D. Branding & Product Development

  • Support development of branding strategies for WASSA-UNHCR supported products.
  • Ensure products meet quality standards and market preferences.
  • Work on:
    • Product packaging
    • Labeling
    • Storytelling (especially for MADE51 products)
  • Promote Afghan cultural identity and craftsmanship in branding.

E. Promotion & Advertising

  • Design and implement promotion campaigns (online and offline).
  • Develop marketing materials such as brochures, catalogs, and social media content.
  • Organize and support participation in:
    • Exhibitions
    • Trade fairs
    • B2B meetings
  • Utilize digital marketing tools (social media, e-commerce platforms).

F. Market Linkages & Partnerships

  • Establish and maintain relationships with:
    • Traders and wholesalers
    • Export companies
    • Retailers and online marketplaces
  • Facilitate market access agreements and sales opportunities.
  • Coordinate with platforms like MADE51 and other partners.

G. Capacity Building

  • Train beneficiaries on:
    • Basic marketing concepts
    • Customer engagement
    • Pricing and negotiation
  • Support MSMEs in improving their market readiness.

H. Monitoring & Reporting

  • Track sales performance and market trends.
  • Monitor effectiveness of marketing strategies.
  • Prepare regular reports on:
    • Market developments
    • Sales outcomes
    • Challenges and recommendations

4. Deliverables

  • Market assessment reports
  • Business plans for supported enterprises
  • Marketing and branding strategies
  • Promotional materials and campaigns
  • Market linkage agreements / MoUs
  • Monthly and quarterly progress reports on sales increase and incomes
Job Requirements:

Education:

  • Bachelor’s degree in Marketing, Business Administration, Economics, or related field (Master’s preferred).

Experience:

  • Minimum 3–5 years of relevant experience in marketing, business development, or market systems.
  • Experience with livelihood, MSMEs, handicrafts, or value chain projects preferred.
  • Experience working with NGOs/INGOs and donor-funded projects (preferably UNHCR) is an asset.

6. Required Skills & Competencies

  • Strong understanding of market systems and value chains
  • Experience in branding, promotion, and digital marketing
  • Ability to develop business and marketing plans
  • Strong communication and negotiation skills
  • Knowledge of local and international markets, especially handicrafts/carpets
  • Proficiency in MS Office and digital tools
  • Fluency in Dari/Pashto and working knowledge of English
Submission Guidelines:
  • Interested, qualified candidates should submit their information/request through the link (https://airtable.com/applFbsU4qdLksG3G/shrQZkpinRlaTxYuf)
  • Academic certificates or references do not need to be submitted at this time. These will be requested if an interview is called for.
  • Only short-listed candidates will be invited for the written test and interview upon project approval.
Submission Email:

https://airtable.com/applFbsU4qdLksG3G/shrQZkpinRlaTxYuf

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