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Develop and execute comprehensive content strategies across social media platforms to boost brand awareness, audience engagement, and customer loyalty.
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Create, schedule, and publish high-quality and engaging content (visuals, videos, and captions) aligned with the brand's tone and identity.
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Manage and regularly update official pages on Instagram, TikTok, Facebook, YouTube, and other relevant platforms.
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Engage actively with the online community by responding to comments and direct messages in a timely and professional manner.
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Analyze key performance indicators (KPIs) such as reach, engagement, and conversion rates, and prepare actionable monthly performance reports.
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Collaborate with cross-functional teams including design, marketing, and sales to plan and implement successful digital campaigns.
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Track competitors and industry trends to develop timely and competitive content ideas that align with market demands.
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Utilize social media tools and analytics platforms (e.g., Meta Business Suite, TikTok Analytics, Google Analytics) to optimize content performance.
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Stay updated with the latest algorithm changes and platform features to ensure content visibility and growth.
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Contribute to brand storytelling and community building, turning followers into loyal brand advocates.