Haji Mohammad Nader Khapalwak Ltd was established by national businessman Haji Mohammad Nader Khapalwak in Kandahar in 1989. In the initial years, the company operated as an importing firm, focusing on importing agricultural machinery, equipment, and goods. After many years of hard work and tireless efforts, along with the economic development and aspirations of the country, the company established a production division in 2015 to manufacture agricultural machinery and equipment. Since its establishment, the company has produced hundreds of agricultural machines for Afghan farmers.

Additionally, it is important to mention that Haji Mohammad Nader Khapalwak Ltd is the exclusive and monopolized distributor of TAFE India in Afghanistan, importing various types of agricultural tractors to support local farmers.

Under the corporate governance system of HMK, there are two companies. The parent company, Haji Mohammad Nader Khapalwak Ltd, is incorporated in Afghanistan with the Ministry of Commerce and Industries and is principally engaged in importing and exporting farm equipment. Its subsidiary, Haji Mohammad Nader Khapalwak Production Company, is also incorporated in Afghanistan with the Ministry of Commerce and Industries and is primarily focused on manufacturing farm equipment within the country.

Haji Mohammad Nader Khapalwak Ltd is looking to hire a digital marketing manager to support the marketing team in effectively promoting its message across all digital channels. On a daily basis, they will manage

Our Company’s social media, including Facebook, Twitter, and Instagram, and create email blast campaigns to target key customers. They will also delegate responsibilities to copywriters, content creators, and other members of the marketing team, and stay up to date on the latest social media trends. 

Objectives of this role 

• Plan, execute, and manage all digital marketing for Our Company, including SEO, SEM, email marketing, and social media 
• Establish and execute a digital marketing strategy to distribute content 
• Work with and manage a team of writers, marketers, and other stakeholders to maintain Our Company’s digital presence 
• Maintain consistent brand messaging across all social channels 
• Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience 
• Create and maintain an editorial calendar to deliver targeted content

Responsibilities 

• Create and manage content for Our Company’s social media, emails, and other forms of digital communication 
• Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns 
• Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs 
• Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques 
• Develop and monitor campaign budgets 
• Stay up to date on the latest social media trends, and implement them in Our Company’s marketing campaigns 

Skills and qualifications 

• Social media savvy, with a passion for staying on top of trends 
• Strong sense of creativity, imagination, and innovation 
• Excellent interpersonal skills, with the ability to collaborate with other departments 
• In-depth knowledge of various social media platforms and best practices 
• Ability to analyze consumer metrics, reports, and trends 
• Strong project management and managerial skills 

Preferred qualifications 

• In-depth knowledge of current digital trends 
• Experience in digital marketing, or a related field 
• Proficiency in photo and video editing software 
• Experience with SEO and SEM strategy and keyword research 
• Understanding of website analytics tools, such as Google Analytics 
• Analytical mind, with a passion for measuring data

Please explain your job application and highlight your relevant skills and experience. There is no need to provide educational credentials or references at this time. You will be contacted for an interview if you are shortlisted. Only candidates who are shortlisted will be invited for an interview.