Key Responsibilities
· Conduct market assessments to identify opportunities for food-related Micro, Small, and Medium Enterprises (MSMEs).
· Identify food-processing businesses involved in dairy products, dried fruits, nuts, honey, pickles, jams, bakery products, and spices. Identify potential buyers, traders, wholesalers, retailers, supermarkets, and food distributors.
· Establish market linkages between project beneficiaries, food-related MSMEs, suppliers, and potential buyers.
· Facilitate business-to-business meetings to strengthen commercial relationships.
· Collect and analyze market information, including product demand, prices, competition, and market trends.
· Identify market opportunities for agricultural products produced by project beneficiaries. Support MSMEs in developing marketing plans and business strategies.
· Provide training to beneficiaries on marketing, pricing, packaging, branding, and product promotion.
· Support food-related MSMEs in improving product quality and meeting relevant market requirements.
· Facilitate linkages between farmers, food processors, and local markets.
· Support beneficiaries in negotiating fair prices and establishing sustainable business relationships.
· Facilitate market visits, exhibitions, trade fairs, and promotional events. Identify potential MSMEs interested in purchasing, processing, packaging, or marketing beneficiaries’ products.
· Promote entrepreneurship and income-generating opportunities among targeted beneficiaries.
· Coordinate with project staff, local authorities, business associations, traders, and other stakeholders.
· Implement marketing activities in accordance with the approved project work plan and budget.
· Monitor market-linkage activities and assess their effectiveness in improving beneficiaries’ market access.
· Maintain an updated database of food-related MSMEs, buyers, suppliers, and market contacts.
· Maintain accurate records of beneficiaries supported, businesses linked, agreements facilitated, and products marketed.
· Collect and document information on sales, market access, and income-generating outcomes where feasible.
· Prepare weekly, monthly, and activity-based reports on marketing and market-linkage activities.
· Collect success stories, photographs, and supporting evidence of project achievements in accordance with organizational policies.
· Ensure transparency, accountability, inclusion, safeguarding, and compliance with organizational and donor requirements.
· Perform other relevant duties assigned by the supervisor in line with the objectives of the FFI Project.