Afghanistan Beverage Industries (Cristal Water):

Afghanistan Beverage Industries is established on 2004 started with Cristal Mineral Water Production and now it is successfully achieved PepsiCo License in Afghanistan to Produce Pepsi Cola, Mirinda, 7Up and Mountain Dew Non-Alcoholic Beverages.

Job Summary

The Marketing Officer will be responsible for implementing marketing activities, developing new customers and markets, promoting company products, conducting market research, maintaining strong relationships with retailers, wholesalers, and distributors, monitoring competitors, supporting the company in achieving its sales and marketing objectives, and gathering customer information for the company’s beverage products, including Cristal Mineral Water, Pepsi, Mirinda, 7UP, and Mountain Dew.

The position will conduct regular market visits, monitor competitors, track market trends, collect feedback from retailers, wholesalers, distributors, and consumers, and provide accurate market information to management to support effective marketing, sales, distribution, and business development decisions.

Key Responsibilities

Marketing & Market Development

• Develop and implement marketing plans for the company's beverage products.
• Identify new markets, customers, retailers, wholesalers and business opportunities.
• Conduct regular market visits to understand customer demand and market trends.
• Monitor competitors, their products, prices, promotions and market activities.
• Recommend new marketing strategies based on market conditions and customer feedback.
• Increase product visibility and brand awareness in the assigned territory

Sales Support & Customer Relations

• Support the sales team in achieving monthly and annual sales targets.
• Visit shops, supermarkets, wholesalers, distributors, restaurants, hotels, cafés and other potential customers.
• Establish and maintain strong professional relationships with customers.
• Identify potential customers and convert them into regular customers.
• Collect customer feedback regarding products, prices, packaging, availability and quality.
• Follow up on customer complaints and coordinate with relevant departments for resolution.
• Assist in developing new sales channels and distribution opportunities.

Promotions & Brand Awareness

• Plan and implement product promotional activities.
• Support product launches, promotional campaigns and market activations.
• Coordinate promotional materials, banners, posters, displays and other marketing activities.
• Ensure proper product presentation and visibility at customer locations.
• Assist with social media and digital marketing activities when required.
• Represent the company professionally during exhibitions, promotional events and other marketing activities.

Reporting & Analysis

• Prepare daily/weekly market visit reports.
• Maintain accurate records of customers, market activities and competitor information.
• Monitor marketing activities and evaluate their effectiveness.
• Provide regular reports on market conditions, customer feedback and sales opportunities.
• Track assigned marketing and sales targets and report progress to management.

Other Duties

• Work closely with Sales, Distribution, Production and other relevant departments.
• Perform other marketing-related duties assigned by the supervisor or management.
• Maintain confidentiality of company and customer information.
• Follow all company policies, procedures and professional standards.

Required Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, Economics, Commerce, or a related field.
• Minimum 2 years of relevant experience in marketing, sales, business development or customer relations.
• Experience in FMCG, beverages, food production, consumer products or distribution is highly preferred.
• Experience working with retailers, wholesalers, distributors or other commercial customers is an advantage.
• Strong knowledge of the Kabul market and local business environment.
• Good understanding of sales and marketing principles.
• Proven ability to achieve sales/marketing targets.

Required Skills

• Excellent communication and interpersonal skills.
• Strong negotiation and customer relationship skills.
• Good sales and persuasion skills.
• Strong market research and analytical skills.
• Ability to identify new business opportunities.
• Ability to work independently and as part of a team.
• Target-oriented and results-driven.
• Good problem-solving and decision-making skills.
• Strong presentation skills.
• Good organizational and time-management skills.
• Ability to work in the field and travel within Kabul as required.
• Ability to work under pressure and meet deadlines.
• Proficiency in Microsoft Word, Excel and PowerPoint.
• Familiarity with social media and digital marketing platforms is an advantage.

Preferred Qualities

The ideal candidate should be:

• Honest, responsible and professional.
• Energetic and confident when communicating with customers.
• Comfortable with frequent field visits.
• Self-motivated and target-oriented.
• Creative in developing marketing ideas.
• Customer-focused.
• Able to build long-term business relationships.
• Willing to learn and grow with the company.

Interested and qualified candidates should submit Updated CV & Cover Letter on or before 08/30/2026 on below email:

Only shortlisted candidates will be contacted for an interview.

Application Email: humanresource@abi-af.com