• Conduct local market assessments to identify demand, pricing, competitors, and potential buyers for first foods produced by women- and youth-led microenterprises, CIGs, and Madar Kitchens.
• Support participants to identify suitable local markets, retailers, community outlets, and buyers, ensuring alignment with project outputs.
• Facilitate linkages between producers and private sector actors, SMEs, and buyers, including support with sales planning and pricing strategies.
• Support basic product branding, packaging, labeling, and presentation in coordination with Value Chain Trainers and project quality standards.
• Promote first foods and MIYCN messages through community sessions, Madar Kitchens, cooking demonstrations, and public events.
• Provide coaching to women and youth on customer communication, record-keeping, sales tracking, and small business management.
• Support incubation grant beneficiaries in scaling their microbusinesses and connecting production to local demand.
• Participate in training and coaching sessions delivered by Value Chain Trainers to ensure marketing perspectives are embedded in production and skill-building.
• Maintain accurate records of market assessments, buyer contacts, promotion activities, and sales outcomes; submit weekly and monthly reports to the Project Coordinator.
• Ensure all activities follow CHA, UNICEF, and donor safeguarding, PSEA, and gender-sensitive guidelines.
• Perform any other project-related tasks assigned by the Project Officer to support FFI project objectives.