Noshaq Water Background:
Noshaq nonalcoholic beverage industry Co.is an ISO Certified Company, producing a variety of bottled water and its delivery service. Noshaq Water has unceasingly served Thousands of happy and loyal customers who value quality across Afghanistan since 2008 through its wide distribution network. We have become the country’s most trusted Mineral water company in terms of Quality and Service Standards.In recognition of our stringent quality and service standards, Noshaq nonalcoholic beverage industry Co. has been awarded ISO 22000: 2005 and the prestigious and highly coveted Ministry of Health certification (441231) and is registered & licensed Company with government of Afghanistan under license Number D-30432.

Job Description:
Noshaq Non-Alcoholic Beverage Industry is seeking a highly motivated and experienced Sales & Marketing Manager to lead, develop, and execute all sales and marketing strategies for Noshaq Water to drive significant revenue growth, expand market share, and build a dominant brand presence for both the 0.5L and 1.5L product lines. This role is responsible for the entire commercial cycle, from strategic planning and brand management to field execution and customer retention.

Key Responsibilities

Strategic Leadership & Planning

• Develop and execute comprehensive annual and quarterly sales strategies, targets, and territory-based distribution plans to maximize coverage and revenue.
• Lead the overall sales and marketing operations, ensuring alignment with company objectives for both product lines.
• Identify and capitalize on new market opportunities and client segments (e.g., hotels, restaurants, offices) to diversify revenue streams.

Team Management & Development

• Supervise, mentor, and motivate the sales and marketing team, including the Marketing Officer, Field Supervisors, and Call Center operators.
• Implement rigorous performance management, ensuring the team achieves individual and collective KPIs.
• Ensure proper training, coaching, and discipline across the department to foster a high-performance culture.

Market Analysis & Execution

• Conduct continuous market analysis to monitor competitor pricing, promotional activities, and consumer trends.
• Systematically gather and analyze customer feedback from the field and call center to translate insights into actionable strategies for product and service improvement.
• Oversee the development and execution of local marketing campaigns and promotional activities.

Operational Control & Reporting

• Maintain strong control over sales operations, inventory levels, and distribution logistics to prevent stock-outs and ensure efficiency.
• Prepare and present detailed weekly and monthly sales performance reports to senior management, providing data-driven insights and strategic recommendations.
• Manage the sales and marketing budget effectively, ensuring optimal allocation of resources for maximum return on investment.

Qualifications and Experience

Minimum Requirements:

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• Minimum of 5 years of experience in sales, with at least 3 years in a managerial role supervising a team.
• Must have proven experience in the FMCG, beverage, or water industry.
• Fluent in Dari and Pashto (verbal and written). Proficiency in English is a strong asset.
• Demonstrated experience using sales software or ERP (CRM) systems for tracking and reporting.

Knowledge, Skills, and Abilities:

• Exceptional leadership and people management skills with the ability to coach, train, and motivate.
• Strong analytical and problem-solving skills with a data-driven approach to decision-making.
• Excellent negotiation, communication, and interpersonal skills.
• Proven ability to develop and execute successful sales and distribution strategies.
• High level of integrity, resilience, and a results-oriented mindset.

We Offer:

• Competitive salary, food and Transport
• Professional growth and career development opportunities.
• A supportive and dynamic work environment.

Interested candidates meeting the above requirements are requested to submit their CV along with cover letter to:Jobs.noshaqwater@gmail.com

Please clearly state the Position Title and vacancy number in the subject line of your E-mail.

Only short-listed candidates will be contacted.

Important Notes:

• Only short-listed candidates will be contacted for interviews.
• Do not attach academic certificates at this stage.
• Applications received after clossing date will not be considered.
• Noshaq is an equal opportunity employer. Women and individuals with disabilities are encouraged to apply.

📧 Jobs.noshaqwater@gmail.com