Role Summary:
Under direct supervision of the Agri-Business Coordinator, the Market linkage Officer is responsible for supporting the professional and efficient implementation of field level livelihoods activities, capacity building and Market linkage of local produced products of Producer Groups and entrepreneurs. The Market Linkage Officer will play a bridge role between local producers and Market. He /She maintains close cooperation with the targeted local communities, project technical team and local authorities and line departments, mobilize to take active part in the planning and implementation of activities as well as will take necessary steps to improve Livelihoods when it comes to need assessment of producer groups and developing capacity development plan and business plan, implementation ,linkages, communications, joint visits and networking.
Responsibilities and Tasks :
Tasks:
- Establish and maintain a list of local enterprises in the targeted rural communities.
- Identify the potential enterprises for market support.
- Facilitate Producer Groups to develop marketing plan, capacity building plans, business plan and meet entrepreneurs for other technical needs.
- Propose technical and non-technical training for Entrepreneurs and Producer Groups on marketing of their produce.
- Facilitate backward and forward linkages for PREVALE target groups.
- Facilitate linkages between enterprises & Producer Groups.
- Create market linkage between rural, urban and regional markets: e.g., identify exhibition opportunities for local products and facilitate the Producer Group members to participate in exhibitions.
- Facilitate targeted Producer Groups to collect and analyse information on the basic pricing system.
- Facilitate exposure visits for enterprise groups within the province and nationally.
- Work jointly with Agri-business coordinator and district officers, producer group members and entrepreneurs for providing technical support in terms of identifying type of vocations, enterprises and product design as per market demand.
- Prepare training modules for the individual producers and producer groups on marketing of their producer and linkages with market actors.
- Conduct and deliver marketing and Business development training to entrepreneurs and Producers groups in target watersheds.
- Contribute to conducting assessments, surveys, sectorial value chain assessments.
- Work closely and conduct regular meetings with producer group members, entrepreneurs, business entities and market actors to promote the quality of products and sales and marketing.
- Work closely with producer group members, SHGs and entrepreneurs to provide technical support in terms of maintaining proper bookkeeping system.
- Submit photos and relevant data on the project activities to project lead.
- Effective communication with target group members to ensure broad understanding of their role and responsibilities and are strengthened to successfully contributing towards the achievements of planned activities.
- Prepare & submit relevant activities plan with report in a timely manner; and
Perform any other relevant tasks assigned by the Line Manager.
